The return of another artist in the Roc Nation family is just around the corner. After Shakira and Kylie Minogue, now it’s time for the Kosovar-Albanian-British singer-songwriter and international pop star Rita Ora.
The ‘How We Do (Party)‘ singer was on BBC Radio 1 Breakfast Show hosted by Nick Grimshaw talking about her future projects, and of course, her new single. Rita Ora confirmed that the new single is a partnership with her current boyfriend, Scottish record producer and deejay Calvin Harris. The track is described as one of the best she has made so far. The single is officially called ‘I Will Never Let You Down‘.
A first preview was included on Rimmel London new Colour Rush collection TV Advert exclusively premiered during the 2014 BRIT Awards on February 19.
About the song, the producer Calvin Harris said on Capital FM:
You know a lot of people assume that it’s dance music because I make dance music and that’s predominantly what I do but it isn’t. It sounds like Whitney Houston to me. 1987-89 Whitney Houston mixed with Pink. I wrote the song with her in mind, I didn’t write the song for anyone else. It wasn’t just a song that was lying around. I think it really suits her. Sometimes I just write songs that don’t sound like me
Besides, Ora confirmed that she recorded a new track specially for the ‘50 Shades of Gray‘ movie soundtrack, where she was cast as Christian’s younger sister Mia in December 2013.
‘I Will Never Let You Down‘ is without doubt an almighty global smash, the perfect union of two huge powerhouses making the ultimate feel good love song. It will be released on digital retailers on March 31, 2014 and May 11 (UK) via Roc Nation. About the song Rita said:
This is the perfect song to launch my new album because I wanted to be as personal and honest as possible, I’m in a very good place and I really wanted people see how I felt and how I want other people to feel when the listen to it – happy! I love the fact this is such an uplifting love song
The music video was filmed in March 24 and it was directed by Francesco Carrozzini. It was premiered on VEVO on March 31, 2014 alongside the pre-order of the single on iTunes for the British market.
‘I Will Never Let You Down – Single’ is available on iTunes (BUY)