will.i.am “Scream & Shout” (Remix) [Video Premiere]
“Scream & Shout” is a song recorded by American record producer and singer will.i.am with the collaboration of American recording artist and The X Factor USA judge the legendary Miss Britney Spears. The track is the fifth overall single from his upcoming fourth studio album “#willpower” that’s scheduled for release on April 9th, 2013 via Interscope Records. The music video for the club banger was filmed on the weekend of October 13 and 14, 2012 at Delfino Studios in Hollywood, California and confirmed by will.i.am and Spears via their Twitter accounts.
The single was released in the United States on November 21 prior to its release in the United Kingdom that was released on December 17. The single had its first radio play on Monday November 19 on 120.7 KIIS FM, unfortunetaly the full track was leaked online on November 17. The official music video directed by Ben Mor was premiered on The X Factor USA on November 28. Live on VEVO right after West Coast broadcast.
This wonderful music video full of great trends including product placement like will.i.am’s upcoming iPhone camera accessory “iam+“, the iPad accessory iTypewriter and the wireless speakers firmed by Beats by Dre. I think the video is one of the best in costume designs. The outfits are signed by Asher Levine and they are so-Givenchy. The caps are customized versions inspired by OS accesories collection and not forgetting the breathtaking corset of Britney Spears, signed by The Blonds. Congratulations on the final result, getting a pretty mediocre song, come to have a great social impact. All thanks to Britney (bitch!).
On January 25, American producer Hit Boy responsible and co-producer of the track confirmed on his Twitter a re-worked remix version featuring the collaboartion of Diddy, Lil Wayne and Waka Flocka Flame. A few hours after MTV confirmed that the official video for the remix was already shot in LA on Wednesday January 23, 2012. This new version was released on iTunes on January 29, 2013. Unfortunately the official remix has leaked a few hours later. The music video directed by Paris Libby was posted on YouKu one day before of the official release date on VEVO. A few hours later was posted on will.i.am’s official VEVO page.
All claps on me!
“Scream & Shout – Single” is available on iTunes (BUY)
“Scream & Shout (Remix) – Single” is available on iTunes (BUY)