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Is Slo-brew Botanical’s Fermentation the Same as a K-Beauty Concept?

Slo-brew Botanical


Is Slo-brew Botanical’s Fermentation the Same as a K-Beauty Concept?

Is Slo-brew’s fermented skincare a similar concept as fermented food?

Fermentation is a common chemical process when it comes to the creation of certain food and drink products. You may already be familiar with fermentation in the case of creating alcohols like wine and beer, or in the making of yogurt. However, while natural and chemical fermentation in consumables has been around in all areas of the world for years, the concept of fermented skincare products that Slo-brew Botanical brought to the market is new to much of the world. This traditional Japanese skincare practice dates back to the early 20th century, and now this ancient technique combined with Slo-brew’s modern technology is disrupting the clean beauty industry.

The History of Food Fermentation

Fermentation is a process that involves the chemical breakdown of an energy-rich compound, such as a carbohydrate, through the use of bacteria, yeast, or another microorganism. The process of fermentation most likely elicits in your mind images of fermenting food and drink products. Fermented foods and drinks, like Greek yogurt and kombucha, have often been heralded as “probiotic” solutions to improving your inner health, digestion, and more. Fermentation is a metabolic process that is meant to preserve food using bacteria, yeast, or mold. Fermentation is an ancient practice and is to thank for numerous breakthroughs in natural healing and medicinal advancements. For instance, the fermentation of cucumbers into pickles in the Tigris Valley in 2,000 BCE created a natural antioxidant and muscle soother, and fermented soybeans were used as an antibiotic in China in the year 500 BCE.

Fermentation in Skincare

Building on the healing practice of fermentation in food products, fermented skincare follows a similar concept. While fermented foods work from the inside out—that is, you ingest them and feel the benefits from the inside—fermented skincare works from the outside in. The fermentation process, when used on skincare ingredients, is thought to increase their absorption into the skin, making them more penetrative and more powerful. Fermented skincare products often contain herbs, yeast, or fruit, such as yuzu, to aid in the process of fermentation. The addition of bacteria helps in the chemical process which transforms these ingredients and creates various vitamins, acids, and antioxidants, all of which are powerful in the creation of skincare.

The Benefits of Fermented Skincare

When it comes to fermented skincare products, there are four main benefits. The first is that fermentation in skincare helps control and maintain a healthy skin microbiome. That means that fermented skincare helps maintain all of the bacteria that naturally lives on our skin and assists in the strengthening of our skin’s protective barrier, which helps us keep moisture in and free radicals out. The next key benefit of fermented skincare is that fermentation helps make skincare products more potent than they would otherwise be in an unfermented format. The third benefit is that fermented skincare is better absorbed by skin than unfermented skincare products, which means that these potent products are used more quickly and more readily than traditional skincare. A final benefit of fermentation in skincare is that fermented products are often safe for use on all different skin types and textures. Because fermentation is a natural process, these skincare products work with your skin, as opposed to against it, to help fight breakouts, redness, signs of aging, and to provide a healthy, natural, hydrated glow.

Slo-brew Botanical

The Slo-brew Approach: Modern Fermented Skincare

Once a Japanese and South Korean “K-beauty” trend, fermented skincare is now growing in popularity among modern-day products. Slo-brew Botanical, a Tokyo-based skincare company that provides freshly fermented skincare rooted in Japanese tradition, is one such modern-day fermented skincare brand. Slo-brew’s key ingredient in their fermentation process? Yuzu essence. The brand’s Yuzu Fresh Boost Claymask uses freshly fermented yuzu extracts and is made through a 72-hour natural fermentation process with no chemicals added in order preserve and strengthen yuzu’s beneficial skincare properties, such as its vitamin C potency. The mask has a shelf life of only four months, which speaks to its freshness. In order to gently preserve the vitamin C, which can be destroyed at high temperatures, Slo-brew utilizes a fermentation process, strictly monitored under 256 different conditions in a world-class lab with patented derma-function probiotics. Slo-brew pays homage to traditional Japanese practices through the concept of fermentation and the care of the company’s yuzu farm in Kochi, Japan. However, the company is building on these traditions in order to bring the skincare industry the freshest, most sustainable techniques in botanical fermentation.

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Veronica Mak

I'm a New York-based journalist covering business, celebrity and entertainment news at Josep Vinaixa. I hold a master's degree from New York University of Journalism.

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