“Blue Velvet” is a song by American singer-songwriter Lana Del Rey. The track is a cover of the 1963 classic production original by American-Polish singer-songwriter Bobby Vinton. It served as the theme song for the Autumn / Winter 2012 H&M campaign where she is the main image. The H&M ad starring Lana was released in its full-length form on the brand’s website on September 19th, unfortunately the campaign was leaked online a day earlier. The track is expected to be included in the next edition of her debut album entitled “Born to Die – Paradise Edition” which will be released in November.