Rickey Colley: A Guide to Choosing Your Perfect Scent

How to Choose a Fragrance Online

The world of fragrance can be incredibly overwhelming – with new scents coming out so regularly, it can be difficult to know which product is the right one for you, particularly if you’re selecting your fragrance online. Whether you’re searching for your signature scent or a gift for your partner, the best way to start is by choosing a fragrance formula to suit your needs.

The four most well-known fragrance formulas are pure perfume, eau de parfum, eau de toilette, and cologne. However, many are unaware of the variations between these types of scents, so be sure to investigate this before buying the next addition to your fragrance collection.

Is There a Difference Between Perfume and Parfum?

Perfume and eau de parfum are the most commonly confused fragrance formats, with most high-end fragrances actually falling under the parfum category, rather than being pure perfume. Perfume has the highest concentration of fragrance essence, giving it the strongest scent and most long-lasting formula. However, because it has a thick consistency, it is rarely available as a spray, unlike eau de parfum, which makes for a more convenient scent solution.

Eau de parfum usually contains around 15 – 20 % fragrance essence, giving it a strong scent that is less overpowering than pure perfume. Eau de toilette has a considerably lower essence concentration than parfum, and is often confused with cologne, which contains only around 4% perfume extract, making it the least intense of the four formulas.

Cologne and eau de parfum are arguably the two most-purchased fragrance types, both of which have differing characteristics. In terms of cologne vs parfum, cologne is often cheaper, but will need to be regularly reapplied throughout the day to maintain scent intensity. Plus, parfum tends to offer a more sophisticated and complex scent that is perfect for all occasions, including formal events.

Our top pick? Eau de parfum is undeniably superior when it comes to scent longevity and intensity, while still being more affordable and less overpowering than perfume. When selecting your next fragrance, we recommend investing in a parfum for the most elegant scent. Although the price point is higher than an eau de toilette or cologne, parfum can be used more sparingly, giving it a longer shelf-life without the expense of a perfume.

Indulge Your Senses with R$X & Co. Fragrance

As the creators and purveyors of premium, plant-based parfum, we understand the impact that fragrance can have on your sensuality and pheromone attraction. Our eau de parfums have been crafted using organic ingredients such as sweet tobacco, deep vanilla, and Italian bergamot to create unisex fragrances that are sure to be alluring at any time of the day or night.

For the ultimate gift for your partner, our couples parfum set includes everything you need to create a sensual and romantic ambiance, including our classic parfums: Drip and Promiscuous. Decadent, luxurious, and long-lasting; stimulate you and your partner’s senses with parfum by R$X & Co. and prepare to experience a new realm of fragrance bliss.

Founded by Rickey Colley in 2017, R$X & Co. provides luxury parfum, body care, and candles to entice the release of pheromones and create an aura of pure passion. Our products pay homage to the beauty of human sexuality, and we hope they ignite the innate power and eroticism within you.

Veronica Mak

I'm a New York-based journalist covering business, celebrity and entertainment news at Josep Vinaixa. I hold a master's degree from New York University of Journalism.

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