Lana Del Rey is finally back! The ‘Born to Die‘ star has ready her highly-awaited new single, first taste of her upcoming second major and third overall studio album ‘Ultraviolence‘, scheduled to be released on May 1, 2014 via Interscope Records.
The first official single is called ‘West Coast’, produced by Rick Nowels. The singer confirmed the news on her Twitter page on April 3, 2014. ‘West Coast‘ was exclusively premiered on BBC Radio 1 on Monday April 14 on the Fearn Cotton show.
The single is pure class, following the smooth, sensual singing style of her debut album, Lana delivered a Tarantino-flavor sound with a lot of changing tempos, introducing few new electronic sounds in her original style. Besides, ‘West Coast‘ has a pretty catchy hook with the ‘Uh baby, Uh‘., plus that loud af, out-of-place, synth barging in and interrupting the last chorus give me everything.
The promotional video was filmed in Long Beach in early April and it was directed by Vincent Haycock. It serves to promote the premiere of the track and was included on the official ‘audio’ video on VEVO. It will be released on iTunes later today and May 18th in the UK.